Identity
TMT addresses the challenges of the CTV ecosystem with its AI-driven mediatech solutions ...
Deep Analysis of the content library, viewership data, and viewer's profiles to create a microsegmentation for hyper-personalized delivery of the content.
A tailored CTV algorithm that ensures brands receive impressions on streaming content which is safe, suitable, and has the highest likelihood of influencing positive customer actions, including purchases.
Dynamic linking of KPIs to advertising. KPIs are digital only – search, visits, e-commerce specific. Media Mix Modelling using all available inputs and creating Attribution to Sales.
boost in revenue with real-time AI content personalization.
improvement in campaign ROI with AI-driven ad placement optimization.
of C-suite leaders credit AI for significant cost reductions.
Source: EY FICCI India Media & Entertainment Report, 2025