Benefits for Streaming Platforms
We help YOU Ace the CTV Streaming Revolution with the most futuristic technology to deliver Relevant Ads, Customer Delight and Monetization Excellence!
Our advanced AI-based engine enhances frame-level content embedding, providing unprecedented content analysis depth. This improves content recommendation, lowers audience churn and increases watch-time. On ad-supported platform, this translates to a higher relevant brands content, commanding a CPM premium pricing.
Millions of subscribers generate staggering terabytes of streaming data every second. Our advanced data science module helps in discretizing large volumes of streaming data and managing process automation.
We comply with global best data privacy practices and norms like GARM, cookie depreciation, and IAB 2.6, making us India's most trusted and secure streaming and CTV mediatech company. This builds brands credibility and secures customers' private information.
Our advanced AI filters protect co-viewing audiences and families from exposure to inappropriate advertisements, building long-term audience loyalty.
We are committed to solving the low fill-rate (10-25%) issue for streaming and CTV in India through advanced ad-pod optimization algorithms. This makes contextual ad inventory available for brands and supports dynamic ad insertion, benchmarking with mature global CTV markets.
Connected TV signifies the most premium digital impressions across channels. However, the lack of addressability has impeded the true value realization of CTV’s premium inventory. Through our solutions, we promise brands guaranteed and relevant audiences for each impression, delivering 2X-5X higher CPM than non-CTV digital channels.
With our proprietary Simulator, we provide streaming platforms with a Virtual OTT to empower decision making in real-time with lower costs and risk elimination. The Simulator uses our powerful AI algorithms to forecast multiple scenarios and their impact on business situations. It has modular use-cases spanning across library acquisition, capital flow, subscription pricing and advertising scenarios.
Benefits for Brands
Tobble’s MediaTech solutions are designed to deliver Impact of Television with Precision of Digital to the Brands and create measurable positive consumer intent.
TMT helps brands by bringing together at one destination all the campaign performance measurement and integrating multiple platform metrics to a brand specific unified measurement metric system. This saves time, effort and assists in real-time decision making.
TMT is developing an Brand-to-Platform technology to connect advertising brands directly with the streaming platforms. This will enable marketers to spend advertising dollars without fear of wastage and hence improve marketing ROIs.
Empower brands with real-time analytics, actionable insights, and automation capabilities, enabling informed campaign decisions while maintaining complete control over ad strategies.
TMT’s Addressable Audience Algorithm gives brands the ability to precisely target geo-fenced audiences, households as well as run custom-cohort campaigns for specific audiences based on interests, purchasing habits and behaviours.
TMT’s advanced analytics is designed to analyse the most optimum frequency that brands should target and set Frequency-capping to avoid audience fatigue to advertisement.
Our ad-effectiveness algorithm identifies the ad-creative and content combinations that positively impact marketing KPIs for specific customer cohort. This helps marketers to minimise wastage and maximise cost efficiency in media planning by identifying and avoiding deployment on non-performing ad-content combinations.
TMT helps brands to discover the optimum balance between scale & personalisation. With futuristic frame level content signal enrichment, TMT applies a multi-parameter selection process to ensure that brands get real-time access to the most premium and contextually relevant content only.
