About Us

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Tobble MediaTech is an AI Analytics & Data Science startup focused on the Streaming & Connected Television landscape. We are committed to create a transparent, addressable & trustworthy marketplace for brands & streamers (OTT, FAST, CTV) to trade brand suitable ad-invetory though deep content embedding & viewership analysis.

Our suite of Unified Data Analytics Platform Solutions is developed for all stakeholders of the streaming ecosystem including SVod, AVoD OTT platforms, FAST Networks, ISPs, OEMs and Brands.

We connect brands with streaming services to enhance efficiency & effectiveness in ad placements thus improving marketing ROIs and ensuring brand communications resonate with the right audience at the right time.

Our Suite of Service Deliver

  • A comprehensive Virtual OTT for the Streaming platform to empower business decision-making.
  • Content Embedding for deeper frame-level semantic understanding of viewer & viewership for Brands and Streaming Platforms.
  • Custom micro-Cohorts & Contextual Ad targeting on Connected TV & streaming platforms for Brands.
  • Pre-bid intelligence to ensure Ad inventory remains safe, suitable, & contextually relevant for Brands.

By combining Artificial Intelligence with Human Insights, WE deliver to a Streaming Platform, Maximum Monetization potential, Delightful Viewership experience and setting Global Safety Compliance.

  • AI & Analytics
    Advanced algorithms and deep data intelligence power dynamic, automated & Real Time streaming ad-intelligence—optimizing delivery, measurement, and RTB ad-trading for precision-driven outcomes.
  • Human Intelligence
    At Tobble, we blend technology with human intelligence to unlock deep insights into audiences, brands, content, and data. Our team—experts in AI, marketing analytics, content strategy, and advertising—empowers AI-driven solutions that fuel success for brands and streaming platforms.

Company Overview

AI is the new electricity. It has infinite transformative potential. However, the realisation of AI’s immense potential requires guided Human intelligence.

Tobble MediaTech was born from a simple yet powerful vision: to create a sustainable content ecosystem that benefits creators, streaming platforms, brands, and audiences alike.

We are building a future where AI and Human Insights work together to revolutionize how streaming platforms operate, how brands collaborate with content, and how viewers experience digital entertainment.

We are unleashing the power of AI to the business of Content. Our solutions enable streaming platforms to unlock new monetization models, deep audience understanding, intelligence for brand associations, and enhanced user engagement.

Tobble MediaTech team consists of AI experts and academics from top global tech institutions, alongside seasoned professionals from the media and entertainment industry. Their combined expertise in content, consumer insights, finance, marketing, and business ensures innovative, market-ready solutions for our clients.

In a rapidly evolving industry, streaming platforms and brands need trust, transparency, and cutting-edge AI solutions. At Tobble MediaTech, we are not just adapting to this change - we are leading it.

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Core Team

Our team is a diverse blend of creative minds, strategic thinkers, and domain experts from M&E, Advertising and IT industries committed to propelling Tobble MediaTech to new heights.

Founders

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Kalpit Shah

Co-founder

Kalpit comes with over 18 years of experience in the field of Financial Planning & Strategy in the Media & Entertainment sector. He has had a successful stint as an entrepreneur with the launch of an SVoD OTT platform (Tobble Kids).

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Sandeep Bhargava

Co-founder

Sandeep is amongst the pioneers who opened the doors of corporatisation in the Indian Film Industry. He envisioned the setting up of India’s 1st ever Film fund to be listed on LSE & has also setup 3 of the largest film studios in the country. He has produced & distributed over 175 films globally. Sandeep is a globally recognised M&E industry leader.

Team

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Krishna Kumar CS

Analytics & Data Science

KK blends an in-depth knowledge of statistics, IT & marketing with an evangelical belief of using technology & statistics to derive insights from data. A master of Marketing Mix Modelling (MMM), he has worked on global & local brands. KK is amongst the early pioneers of analytics in India from his days at Ogilvy Direct in the 90's & has introduced many new methodologies in this area. He has an experience of founding two successful companies in the domain of marketing analytics and adtech.

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Srikanth KS

Tech & Product Development

Srikanth is a serial entrepreneur and has been part of several deep tech startups. He has extensive global experience in the areas of data science and digital transformation. His recent venture was in adtech developing AI powered cross channel DMP solutions for businesses.

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Kumud Shankar

Business & Strategy

Kumud has 15+ years of experience in Digital & Performance Marketing, Marketing Analytics, Content Strategy & Business Development. He has had a successful sting as an entrepreneur in the field of digital & performance marketing. He is also a visiting faculty in some of the Top-B schools of the country.