Deep content profiling and categorisation by genre, format, show & episodic, language, dialect, cast, crew, review & rating and performance parameters
Know Your Content deeper, faster, better
Deep Analysis of the content library, viewership data, and viewer's profiles to create a microsegmentation for hyper-personalized delivery of the content.
CAS Features
Content Profiling and Analytics
Frame level Content Signal Enrichment
Live semantic content tracking & analysis
Creativity Index & Insights
3rd Party Trend/Data Collection & Analysis - Ratings/reviews, social media buzz, social listening
Cultural Relatibility Scores
Viewership Patterns
Streaming Patterns: peak, off-peak, day-part, weekday/weekend
Viewership Association by demographic, age, geographies and viewer cohorts
Skewness & Stickiness Score
Sentiment Patterns
Content level Sentiment Score Analysis associated with customer cohorts & geographies
Trend/Event/Live Sentiment Pattern tracking and association with relatable content
Business Insights & Intelligence
Content monetisation planning
Advanced Glass to Cart capabilities for mapping audience to brand to content and creative impact on purchase intent
For allocation of acquisition & production budgets
RTB & PMP capabilities with SSP and SSAI integration
Viewer Profiling & Household Identification
Household Identification and categorization by hyper-local zones, purchase patterns and other premium qualifiers
Viewer Profiling & audience micro-segmentation
Content to Viewers Associations & Maps
CAS Advantage
Detailed, dynamic & real-time consumer profiling
Content consumption pattern insights in association with viewers' profiles
Realize the true value of the ad inventory irrespective of the volume (viewership)
Analytics backed ROI solution aimed at minimising risk and maximising revenue
Leverages diverse data sources from multiple partners to unlock the full potential of streaming content, enhance ad inventory trading efficiency, and boost business profitability