Campaign Reporting & Measurement
Selling through Data Science
Dynamic linking of KPIs to advertising. KPIs are digital only – search, visits, e-commerce specific. Media Mix Modelling using all available inputs and creating Attribution to Sales
MMA Features
Brand Placement Insights
Ad-viewability reports
Marketing & Media Analytics
Market Mix Attribution
Platform, genre, content, level deep-dive optimization
Ad Fatigue prevention & Frequency optimiser
Real-time E-commerce Sales attribution
Dynamic KPI Measurement using recency based digital parameters
Based on 1st party (brands) or 3rd party dats
MMA Advantage
Quick, transparent, accurate KPIs linkages as compared to traditional survey-based measurement
Household Graphs for efficient targeting and identification in line with co-viewing feature of CTV
One-time api linkage between client data-stream and ad-reporting dashboard
Helps establish an Integrated Media approach for the client with ROI mapping to all inputs
Actionable performance measurement for brands