Identify & categorise custom brand specific and objective specific micro-customer cohorts for targeting
The Perfect Fit for Ad Placement
A tailored CTV algorithm that ensures brands receive impressions on streaming content which is safe, suitable, and has the highest likelihood of influencing positive customer actions, including purchases
BSI Features
Micro-Segmentation
Integration of 3rd party purchase & other data along with viewer profiling for advanced targeting segments
Contextual Targeting
Contextual Engine for analysing the relevance of creative for a specific audience and content type
Ad-Pod Curation & Optimization
Ad-Pod delivery tool and real time optimisation
Unified Measurement
Custom Dashboard with Unified Metrics and real-time insights & control
Brand Safe & Suitable
Brand Suitability Index with strict content filters and categorisation of suitable platform and content specific to brands
Ad-fraud elimination
Global data privacy & PII benchmarks compliance
BSI Advantage
More transparent inventory - providing more than app-level information to target based on inventory is secure, appropriate, and contextually relevant for any brand, through the use of contextual segments and targeting.
Offer pre-bid targeting for Connected TV (CTV) that guarantees the most premium digital tv screen ad-inventory
At the Awareness broad level funnel, provides the most optimum contextual targeting engine for the deeper content category data
Privacy-safe solution -100% privacy compliant - brands can reach their most engaged audiences without collecting personal data
Brand Safety